Jovovich-Hawk was established by Milla Jovovich and Carmen Hawk in LA in 2003. Milla Jovovich and Carmen Hawk design clothes that encompass the belief of ‘feel good, look great, feel bad, look great’. Friends for over 10 years, they share the view that clothes have to be wearable, comfortable and need not make a spectacle of the wearer. Jovovich Hawk makes clothes that are relevant to the lives of independent, hard working, creative funny, elegant and romantic women.
The atelier is based in LA. The label is in its third season. The first collection was bought exclusively by Fred Segal – one of the most respected boutiques in America - and sold out almost instantly. The second season was a far more comprehensive collection and met with an equally enthusiastic reception with Fred Segal re-ordering midway through the season.
Within three seasons Jovovich Hawk has built a considerable following among fashion editors and actresses with the label now stocked in the US, Europe and Asia.